Corona’s Test-and-Learn Metaverse Strategy for Its Virtual Golf Clubhouse

Posted on by Chief Marketer Staff

Corona employed a test-and-learn metaverse strategy for its virtual golf clubhouse activation ahead of the U.S. Open Golf Championship, using clickable touchpoints like promo codes, branded games, an impressive 3D golf course environment, and more. Event Marketer has the story.


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Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


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