->

Consumer Marketing

->

->

Corona's Test-and-Learn Metaverse Strategy for Its Virtual Golf Clubhouse

Corona’s Test-and-Learn Metaverse Strategy for Its Virtual Golf Clubhouse

Posted on June 9, 2023 by Chief Marketer Staff

Corona employed a test-and-learn metaverse strategy for its virtual golf clubhouse activation ahead of the U.S. Open Golf Championship, using clickable touchpoints like promo codes, branded games, an impressive 3D golf course environment, and more. Event Marketer has the story.

Related Posts

8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

April 21, 2024 by Scarlett Shipp - Consumer Data Privacy

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

April 19, 2024 by Kaylee Hultgren - AI

Dove Pledges to Not Use AI in Its Advertising to Avoid Bias

April 12, 2024 by Chief Marketer Staff - Advertising Campaign

Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

April 12, 2024 by Kaylee Hultgren - Financial Marketing

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans

April 12, 2024 by Danny Tomsett - AI in Marketing

How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup

April 5, 2024 by Chief Marketer Staff - Futbol

Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets

March 29, 2024 by Chief Marketer Staff - Brand Engagement

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

March 29, 2024 by Chief Marketer Staff - Consumer Data

United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign

March 29, 2024 by Kaylee Hultgren - CMO

Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

March 22, 2024 by Kaylee Hultgren - Brand Experiences

Why OkCupid Tapped ChatGPT to Write In-app Matching Questions

March 22, 2024 by Chief Marketer Staff - AI in Marketing

Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App

March 15, 2024 by Kaylee Hultgren - Apple Vision Pro

Six Solid Brand Activations at SXSW 2024

March 15, 2024 by Chief Marketer Staff - Event Marketing

How to Personalize AI to Optimize Business Processes With Custom GPTs

March 14, 2024 by Scott Bartnick - AI

Experiential Inspiration: 15 Brand Activations from the Super Bowl

March 8, 2024 by Chief Marketer Staff - Brand Engagement

How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year

March 8, 2024 by Chief Marketer Staff - Misinformation and Disinformation

Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers

March 8, 2024 by Kaylee Hultgren - Content Marketing

How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content

March 8, 2024 by Zach Giglio and Dustin Siggins - AI in Marketing

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

February 23, 2024 by Chief Marketer Staff - CDPs

7 Ways to Promote Your Brand’s Awards and Achievements Authentically

February 23, 2024 by Chief Marketer Staff - Award Promotion

Aligning Brands With Key Cultural Moments: Considerations for Marketers

February 16, 2024 by Chief Marketer Staff - Holiday Marketing

Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media

February 16, 2024 by Kaylee Hultgren - CPG Marketing

True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations

February 16, 2024 by Kaylee Hultgren

Discover CMO Jennifer Murillo Shares Strategy Behind Pre-Game Super Bowl Spot

February 9, 2024 by Kaylee Hultgren - advertising

NEXT PREV

Comments are closed.

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

Call for entries now open

Click here to view the 2023 Winners

2023 LIST ANNOUNCED

Click here to view the 2023 winners!