Q&As

Try these four musts to improve ROI with influencer marketing.

Emoji use by brands has taken off in marketing, but what’s the payoff: annoyance or appreciation?

GapKids is out with a series of videos titled Dear GapKids that show kids heading back to school in various scenarios and parents weighing in.

It’s important to make sure your page and LinkedIn profile is up to snuff giving you the best chance to be viewed. Here are 3 mistakes you may be making.

When Unilever paid an astounding $1 billion for Dollar Shave Club, a start-up that markets razors, red flags should have shot up at companies all across the country.

In this article from Forbes.com, marketing leaders were interviewed about their views on the most important attributes needed to succeed in the digital world.

Leading edge B2B marketers are taking cues from their sales counterparts on how to expand marketing’s role in the sales process, says B2B LeadsCon speaker Bethany Perkins of Cielo.

Want to get started in account based marketing? Make sure your sales and marketing are aligned about which accounts are your top accounts and why.

Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz.

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.