Q&As

Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.

Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.

Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.

A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.

A series of online videos educating chefs and diners about the appeal of Maine lobsters has helped get the tasty crustacean onto more restaurant menus.

Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that.

Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc.

With the rise in popularity of content marketing, B2B marketers have a lot to show their B2B counterparts.

With co-creation and crowdsourcing people build a personal connection to the brand through content creation.

Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.