Q&As

Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.

Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.

Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.

Nice guy clients can be easy for agencies to worth with, but the fact they don’t speak their mind could mean they’re secretly unhappy with the relationship.

Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here’s 5 tips to connect with these everyday micro-influencers.

Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.

Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.

User generated videos, images and memes are a major way brands like Marvel are connecting with fans and building communities online.

Visa has become the first Olympic corporate sponsor to sign deals with all 10 members of the Refugee Olympic Team.

Fruit of the loom opened a pop-up shop under the faux name Früt to show customers that’s its underwear really are chic.