Q&As

Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.

Olympian Michael Phelps is a star for Under Armour, but appears on the cover of Sports Illustrated magazine wearing Nike sweatpants. Is this a screw-up?

McDonald’s Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.

Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.

Twitter has signed a new deal with PepsiCo as its exclusive Twitter Promoted #Stickers partner hoping to jumpstart stagnant subscribers and revenue.

Here’s a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO.

Non-marketers view marketing teams as a valuable part of their organization, but the teams need to do more to market themselves.

Crossing the threshold to progressive B2B digital marketing is a process. To help us get there, these are the five messages we’ve got on our whiteboard.

James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.

User reviews have a powerful impact on your brand and your success, and nothing so powerful should be left to chance. But a review strategy doesn’t mean that you manufacture your own reviews.