Q&As

Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.

The new 360-degree campaign for Honey Bunches of Oats kicks off with new TV spots this month in both English and Spanish.

Marketers like adidas and Audi are finding success immersing themselves in Insta-Communities.

As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The […]

Lessons learned for you to apply to your own marketing strategy and campaign work.

Jenn Grace, a gay marketing specialist, offers tips and insights into how to create campaigns that resonate when marketing to the LGBTQ community.

At B2B LeadsCon in New York this week, Matt Heinz shared the seven traits of outstanding full-funnel marketers.

One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”

Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company’s c-suite has a different agenda.

Will Twitter’s Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.