Q&As

Marisa Thalberg, Taco Bell’s CMO, talks about the campaigns to give the brand a hip, cult-like status.

Alex Ho, executive director of marketing at American Greetings, shares its secret to selling greeting cards in a digital world.

You got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure?

Customer churn stands in the way of growing your business. How do you battle it?

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy.

The Oreo Dunk Sweepstakes plays on the long-time ritual of dunking the cookies in a glass of cold milk.

This summer, the Bud Light friends platform will roll with a full-on activation in sports, music and elsewhere. Bud Light VP Alexander Lambrecht fills us in.

Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.

Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.

Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.