Q&As

Customers have a lot of options online when it comes to shopping. Making a personal connection is one way to differentiate your site and make it a repeat destination.

Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.

Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.

In a move to extend its brand, furniture retailer West Elm is planning to open boutique hotels in five cities.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, the LGBT community.

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.

Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.

Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.

Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one.

How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.