Q&As

SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it’s important to be savvy about how search engines

NOT THAT HE needed any tributes from us, but direct marketers lost one of the best friends they ever had with the death of Pete Hoke in July.Pete cared

Acxiom/DMI Lays Off 30 ACXIOM/DIRECT MEDIA, Greenwich, CT, laid off 30 employees-some 5% of its work force-last month. The terminations came as part of

Nickelodeon’s Emmy Award-winning Rugrats animated series hits the big screen this Thanksgiving and the 1999 Mercury Villager is set to help it get around

Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded

There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database

Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association’s annual

The J. Peterman Co. dipped its toe into the online advertising waters this spring with a test campaign for the Heart of the Ocean necklace from its “Titanic”

First Data Solutions, Omaha, NE, reduced its work force by 98 employees-approximately 11%-on May 15, a company spokesperson said. The cuts were made across