Q&As

Kraft Foods marks Hispanic Heritage Month with a CD sampler offer. Shoppers who buy three Kraft products from Los Sonidos del Sabor displays get the Los

What kid, dreaming of becoming a movie star, wouldn’t want a Hollywood-themed bedroom complete with spotlights and a stage. That’s the premise for a new

Mattel is hitting tween girls right where it counts, in the cell phone. The promotion entices young girls to buy its fall Chillin’ Out line of My Scene

Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast

Elite Sampling and Promotion has entered into an agreement with SpaWish, a spa gift certificate company, to distribute product samples to consumers of

In conjunction with the debut this month of a new Barbie storybook series, Random House Children’s Books is sponsoring a sweepstakes to drum up interest.

Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the

Other than giving millions an unexpected three-day weekend, the great blackout of 2003 did little to disrupt the business of direct marketing long term.

CuervoNation, the loyalty arm of Jose Cuervo tequila, has started a tongue-in-cheek viral marketing campaign to delay Labor Day until Sept. 23, the official

No sooner had the federal do-not-call registry gone into effect than phones started ringing off the hook. The crush to register numbers was so great that