Q&As

Let’s pretend for a minute that nobody in the privacy lobby is going to read this and use it against direct marketers. But it’s time for a little straight

Are spammers using unsubscribes only to confirm e-mail addresses? That question came up in July during Donnelley Marketing’s Consumer Privacy conference.

Like all television viewers, I love commercials. Without them, when would I know when to go to the bathroom or get a snack? Networks, for some silly reason,

Alan Drey, founder of Alan Drey Co. and a key figure in the Chicago direct marketing scene for decades, died at age 79 on Aug. 22 one year to the day

It didn’t take long. No sooner had the President’s Commission on the U.S. Postal Service issued its final report than the naysayers’ voices could be heard

The list terrain may be barren right now, but there are ways to navigate it, said a panel of experts at the Direct Marketing Association’s recent List

Jackie Speier, the Democratic California state senator, probably broke out the victory champagne on Aug. 27. After many setbacks Gov. Gray Davis signed

What kind of advertising do you get when you combine corporate bigness with complicated technological improvement? Quite often, a mess. Nobody can explain

The success of a spring loyalty effort by The Scotts Co. bodes well for a national rollout of Grow, a magazine for consumer gardeners. An initial mailing

The national do-not-call registry will have an obvious and immediate impact on sellers engaged in outbound telemarketing. The number of consumers marketers