Q&As

A company’s Web site can make or break a search engine optimization program. Search engine optimization starts when you conceptualize your Web site. If

9/15 SEARS, ROEBUCK AND CO. said it had acquired the rights to the Structure brand from Limited Brands Inc. The financial consideration was less than

Dave Florence has resigned as CEO of Direct Media Inc., the list company he founded. He will continue as chairman of the board. Larry May, a longtime

Unisys pulled a 27% response rate this summer to a 2,500-piece stateside lead-generation mail campaign for a new line of mainframe computers. The budget

Radisson Hotels & Resorts has started a $5.5 million ad campaign to connect to travelers’ individual preferences. Stay Your Own Way is the tagline of

What do Arnold Schwarzenegger, budget deficits, sales tax legislation and postage have in common? Let’s put it another way: Do you think the Terminator

A few years ago, when CRM was still an idea and not a religion, I attended a presentation where the speaker passionately conveyed an undeniably powerful

Warner Bros. Consumer Products has licensed Baby Looney Tunes characters to beverage marketer IN ZONE Brands, Inc. to extend IN ZONE’s TummyTickler juice

McDonald’s Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign “I’m lovin’ it.” Big Mac gets a presence at Hawk’s 29-city Boom