Q&As

When measuring the effectiveness of a promotion, the focus should always be on the incremental order activity that is generated by the promotion, according to Jim Wheaton, a principle with Chapel Hill, NC-based database solutions firm Wheaton Group. The overall order activity during the promotion’s “response window,” he says, is irrelevant.

Williams-Sonoma Updates with the New Year Williams-Sonoma’s The Catalog for Cooks rang in the New Year by updating its catalog’s cover designs. Cover photos are printed in full bleed, extending the images across the entire page. Previous photos were …

Finnish Prime Prospects This opt-in e-mail list contains 176,540 individuals taken Ethnic Technologies’ databases. Selections: Age, children, credit, dwelling, gender, income, mail order buyer, occupation, phone number, state/SCF/ZIP Price: $65/M …

Playboy Enterprises Inc. reported fourth-quarter net income of $14.5 million, compared to a $6.7 million loss the previous year.

Donny Deutsch and his ad agency play a big role in tonight’s The Apprentice, as the teams are challenged to create TV commercials for a new Dove body wash. The teams, Magna and Net Worth, will meet Deutsch at his New York City headquarters, Deutsch, …

Getting a little cabin fever? Sandals Resorts hopes so and is out with a multi-faceted campaign to get people to shake off the bitter winter chill with a visit to one of its sultry, white-sand beach resorts. Sandals Beaches entices consumers to its …

Campbell’s Soup At Hand brand is giving consumers something to do with their other hand—play video games on their mobile phones. Mobile media company Virtu Moble, through a licensing deal with Bonus.com, has developed the Campbell’s Soup At Hand 3D …

That loveable canine, Clifford the Big Red Dog, has returned to celebrate Valentine’s Day touting a new PBS Kids special and a sweepstakes offering participants the chance to win one of 50 Clifford-themed packages. Scholastic Entertainment is kicking …

Diet Dr Pepper is out with a 20-city national makeover tour that kicked off yesterday in New York City to support an under-the cap promotion. What does a makeover have to do with a diet soft drink? “Enjoying the smooth, rich taste of Diet Dr Pepper is a …

Fans of the HBO’s series Taxicab Confessions had the chance to unburden themselves to cab drivers with their own confessions as part of a three-day event to promote the return of the hit series. HBO celebrated the show’s return after an eight-year …