Q&As
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Agencies
P&I Postscripts
SUNRISE IDENTITY: Woodinville, WA, has promoted Rick Knap to senior account manager from account manager. He has been with the promotional merchandise and marketing agency for six years. …
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Agencies
Transcontinental Acquires JDM
Transcontinental Inc., a printing firm based in Montreal, has acquired JDM Inc. for $85 million in cash and $2 million in working capital.
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Agencies
Regal In First Co-Credit Card Deal to Reward Moviegoers
Moviegoers will soon be rewarded for their patronage under a new venture between theater operator Regal CineMedia Corp., Chase and MasterCard International. Regal Entertainment Group Platinum MasterCard Starting in March, the three companies will …
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Agencies
Suave Readies Pop-Up Salons
Unilever starts washing hair later this month with Suave pop-up salons in New York City, Chicago and Minneapolis. Suave sets up shop to answer the question The Suave “Can You Tell?” Studio salons are open for five days in New York (two days each in …
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Agencies
Toyota, PepsiCo Back Contender
Toyota and PepsiCo join The Home Depot as sponsors of The Contender, the latest reality TV project from Mark Burnett Productions. The show also will feature nonprofit KaBOOM!, a playground-building venture that Home Depot has sponsored for six years. …
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Agencies
MGM Sponsors ‘Mother of All Contests’
Baby prognosticators unite! MGM Television is sponsoring a one-of-a-kind contest for fans of the hit sci-fi show Stargate SG-1 to predict the exact time and date series’ star Amanda Tapping will give birth to her first child. And the fan that makes the …
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Agencies
Regis & Kelly’s Pontiac Sweeps Gets 2 Million Entries
Some 2 million viewers have entered a sweepstakes so far to win one of 20 sport vans being given away on Live with Regis and Kelly (Jan. 19, Xtra). General Motors and Buena Vista Studios have partnered to give away at least 20 2005 Pontiac Montana SV6 …
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Agencies
Warner Bros. to Feature Batman Apparel
Batman will soon be coming to a clothing rack near you. Raw-7 adds the Caped Crusader to its line of cashmere sweaters Warner Bros. Consumer Products and its licensees, Raw-7, Rocawear and Junk Food this week are unveiling the newest clothing line …
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Agencies
Office Depot Rolls Sweeps to Make New Friends and Keep the Old
Office Depot is leveraging its NASCAR sponsorship with a sweepstakes in an effort to acquire and retain small business customers. Participants can enter the sweepstakes by filling out a form at computer workstations in any one of Office Depot’s more …
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Agencies
FTC Says Product Placement Disclosure Not Necessary
The Federal Trade Commission has deemed it unnecessary to let viewers know that product placement in television shows may have been paid for and could be considered an “advertisement.” But it did say that the commission will continue its policy of …