Q&As

A new study of the impact of direct mail on retail sales, conducted by the Baltimore market research firm Vertis, indicates that 24% of all adults who read a direct mail piece sent by a retailer actually visit the store within 90 days.

Best Buy Launches Catalog for Small to Medium Businesses Big-box consumer electronics marketer Best Buy began targeting small and medium-sized businesses in recent months, leveraging its existing direct mail and online operations in a new market. Since …

Catalogers have known this for some time, but a new study provides proof: Direct mail from a retailer drives consumers to visit the retailer’s stores.

Fundraisers were in for a surprise during the opening session of the DMA’s Nonprofit Conference yesterday. There was a video message from former President George H.W. Bush. And it had a couple of characteristic Bush

WAMU, a public radio station in Washington, DC, thought it was on the right track when it redesigned its Web site last year.

What’s in it for me? That’s the first question asked by many charitable donors these days.

The Home Depot has teamed up with reality-show producer Mark Burnett Productions to build its brand into a host of reality TV shows to further leverage the company. Under a new multi-program and multi-year deal, Mark Burnett Productions will incorporate …

Entertainment retailer Build-A-Bear Workshop has launched its first-ever mobile tour, and plans on hitting several sporting events and festivals this year. Build-A-Bear Workshop On Tour made its debut this week in Jacksonville, FL, at the Super Bowl …

Sporting goods manufacturer Spalding has launched a 13-week multi-channel sweepstakes in search of the AFL’s Fan of the Year. Fans can register at Arenafootball.com, sign-up for a personalized fan page and track their fan participation. Throughout the …