Q&As

AI-driven technology is developing exponentially, enabling brands to get consumer
feedback on a massive scale, without having to invest a great deal of time and money.

Condé Nast International is launching Vogue Business
to connect with fashion industry professionals.

Here are some proactive steps marketers can take to satisfy
consumer demand in this new era of efficiency, simplicity and convenience.

Mixed reality is taking a leading role in modern B2C and B2B marketing efforts.
Take a lesson in key takeaways from unique mixed reality implementations.

Marketers can leverage the same data they use for direct mail to create
programmatic digital, including addressable geo-fencing.

A dip in consumer confidence thanks to the government shutdown
and privacy laws are among marketers’ biggest worries for the new year.

Diet Coke has unleashed the latest iteration of its new global
brand platform to promote two new flavors.

Customers shopping the makeup aisles are finding marketing imagery
showing real women—beautiful freckles, moles and all.

For brands to maximize the ROI for their mobile collateral,
they must bear in mind the specific challenges of mobile devices.

Lowe’s NFL sponsorship takes direct aim at Home Depot’s
core do-it-yourselfer.