Q&As

There’s an old saying that Timing is everything, and truth be told, it really is.

ONLINE MEGA-MERCHANT Amazon.com recently began a beta test of a self-service platform that matches product search-results pages with relevant text ads

The Spamhaus Project made international headlines recently because of an ongoing legal dustup with Chicago-based direct marketer e360 Insight. As a result, the spotlight is once again on the self-appointed — some say vigilante — anti-spam cops that run blacklists.

Want to create brand impact? Hand out an item that can be found in most women’s purses, especially at this time of year. Tissues.

One thing the Republicans can’t blame their November losses on is a lack of names. There are nearly 600 lists of Republicans, or lists used by Republicans

IF THERE’S ONE CONSISTENT aspect of direct mail strategy you can count on, it’s this: Everything changes. As consumer and donor tastes shift

NEW LISTS Time Life Books Time Life recently reintroduced a direct mail-sold list of continuity book buyers which had been off the market. The file names

Omnicom Group Inc. has acquired a majority stake in interactive marketing and design agency 180 Amsterdam.

Jos. A. Bank Clothiers Inc. reported sales of $50.6 million for November, a 20.8% gain over $41.9 million last year.

MSN has kicked off an online scavenger hunt that leads to $100,000 in cash prizes. The campaign sends players across 10 of its sites digging for clues among a range of its products during this critical holiday shopping period.