Q&As

After running small business and online operations for Hewlett-Packard and AOL, Dave Deasy wanted to make his own run at being an entrepreneur. He’s the

FROM MY EARLIER CAREER AS AN audiologist, I can remember the many corny jokes made about diagnosing and rehabilitating people with hearing disorders.

I’ve frequently said to people

YOU MAY HAVE HEARD SOME BUZZ ABOUT THIS. We certainly hope so. But if not, here’s the word on the new Direct. The new Direct? Yes. We’ve thrown Direct’s

Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What

AS THE OLD SAYING GOES: If you’eve taken an intellectually bankrupt position in a debate but want to stack it in your favor, change the definitions of

Marketers that think they should be focusing on RSS and blogs at the expense of e-mail should think again. A recent study by online marketing services

ONLINE MEGA-MERCHANT Amazon.com recently began a beta test of a self-service platform that matches product search-results pages with relevant text ads

Don’t get so smug the next time you have a good promotional idea. Chances are consumers won’t get it. A new survey by research firm IMI International

IF YOU WANT TO KNOW what’s happening in direct response, just open your corporate wallet. To get an update on what types of media direct marketers are