Q&As

Direct marketing is cyclical. In boom times DMers attempt to change their fortunes through prospecting; in slower periods they focus on nurturing existing

Maven’s Maxims: If you don’t have a goal, you can’t reach it. If you don’t have a target, you can’t hit it. This Emcor ad is a good example.

First of all, it has a jumble of elements which don’t invite walking through it easily from beginning to end.

DURING THE PAST TWO years, data aggregators, credit card processors and consumer-facing firms have lost, compromised or sold to no-goodniks roughly 98

A mini-test: What do you know about these people? Angel McCray Burton Daly Cary Salter Cecilia Baez Cesar Bower Daisy Bowers Delmer Goddard Ebony Childress

After running small business and online operations for Hewlett-Packard and AOL, Dave Deasy wanted to make his own run at being an entrepreneur. He’s the

ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,

FROM MY EARLIER CAREER AS AN audiologist, I can remember the many corny jokes made about diagnosing and rehabilitating people with hearing disorders.

Procter & Gamble is hosting an upscale public restroom in New York City’s Times Square this holiday season where it is putting rolls of its Charmin Ultra

I’ve frequently said to people

YOU MAY HAVE HEARD SOME BUZZ ABOUT THIS. We certainly hope so. But if not, here’s the word on the new Direct. The new Direct? Yes. We’ve thrown Direct’s