Q&As

The Yankee Candle Co. Inc. has approved Madison Dearborn Partners LLC’s $1.7 billion acquisition of the firm.

The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck.

Quality, not price, has become a more important factor to consumers’ brand loyalty.

Sprint is tapping into the Super Bowl to show off some of its wireless features.

United Airlines is joining a list of carriers placing limits on people who have frequent flier miles and aren’t using them.

AmeriSuites is giving customers a new reason to book a room at the hotel chain—a free trip to the movies.

It’s all in the wrist for marketers eager to reach nightclub crowds.

A new service from Billboard Bands puts ads, tear-off coupons and barcodes for special offers on the ubiquitous wristbands that clubs use to identify patrons.

TICKETMASTER: is out with a new gift card program.

MySpace.com announced yesterday it is suing Scott Richter — a man who was once considered one of the world’s most prolific spammers, but who said he changed his ways in 2005.

Insurance giant American International Group Inc. (AIG) has opened a bilingual customer service call center in Houston.