Q&As
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Agencies
E-Mail List Prices Drop: Worldata
The price-per-thousand of the most expensive categories of lists fell in January 2007 from January 2006’s levels, with consumer and business-to-business e-mail lists, and newsletter subscriber files experiencing the steepest declines, according to Worldata’s Winter 2007 List Price Index.
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Agencies
Publicis Group to Acquire Digitas
Publicis Groupe S.A. has acquired 94.4% of the outstanding common stock of Digitas Inc. The acquisition, valued at approximately $1.3 billion, will leave Digitas as a wholly owned subsidiary of Paris-based Publicis.
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Agencies
Microsoft Q2 Ad Revenue Up, but Search Growth “Modest”
Second-quarter revenue in Microsoft’s online services business was up 5% year over year, but revenue from search advertising made up only a “modest” part of that growth, the company said yesterday.
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Agencies
Court Halts Bogus Free Software CD Marketer: FTC
A U.S. magistrate judge has temporarily halted a company that the Federal Trade Commission alleges deceptively advertised free software CDs and billed consumers’ credit cards without their permission, the FTC announced yesterday.
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Agencies
TransUnion Forms TransUnion Interactive
TransUnion has formed TransUnion Interactive, Inc, a new unit that will provide strategic marketing services and credit management solutions across the customer lifecycle.
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Agencies
R.R. Donnelley Completes Perry-Judd Purchase
R.R. Donnelley & Sons Co. has completed its previously announced $176 million purchase of Perry-Judd Holdings Inc. The acquisition adds Perry-Judd’s magazine- and catalog-printing capabilities to R.R. Donnelley’s operations.
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Agencies
Julie Roehm Sues Wal-Mart
Julie Roehm filed a lawsuit last month against Wal-Mart Stores for breach of contract and fraud stemming from her dismissal from Wal-Mart in October, PROMO has learned.
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Agencies
Turner Entertainment, Sponsors Team Up for SAG Awards
Turner Entertainment is teaming up with several marketing partners, including L’Oreal Paris, MasterCard and Nestlé USA, to boost the 13th annual Screen Actors Guild Awards.
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Agencies
Meet the Broker: Tom Chillot
Today we meet Tom Chillot, senior vice president at TMA List Brokerage and Management. Chillot holds an MBA from Pennsylvania State University and has been in the list business for seven years.
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Agencies
Michigan Official Arrested on Online Scam-Related Charges
The former Treasurer of Alcona County, MI, has been arrested for allegedly embezzling more than $1.2 million in public money to invest in a Nigerian 419 advance-fee scam, said Michigan’s attorney general Mike Cox,