Q&As
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Agencies
In the Cards: Do You Have Valentine’s Mailbox Glut?
So, are you the type to obsess over finding just the right card for your sweetie on Valentine’s Day? Or, do you wait until the day before and hope something good is left on the rack at the drug store?
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Agencies
Only Skin Deep: Vermont Country Store Misses the Love Boat
The allegedly Valentine’s Day-themed edition of The Vermont Country Store’s catalog cover promises romance, but delivers liniments and flannels
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Agencies
Thank God I’m Married: A Quick Visit to the Online Dating World
A quick tour of two of the Web’s most popular dating portals have confirmed something I’ve long suspected. If I were alone, I’d be a crazy cat lady, because I don’t think I could take the stress of dating, on- or off-line.
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Agencies
Let Me Count the Ways: A Few More Love Notes
About 189 million roses were produced for Valentine’s Day last year, according to IPSOS FloralTrends.
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Agencies
Appleseeds to Acquire Blair for $173.6 Million
Appleseed’s Topco Inc. a unit of Golden Gate Capital, will acquire Blair Corp. for $173.6 million.
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Agencies
Knife Mailing Backfires for Unilever
Packaged goods marketer Unilever NV/Plc sent knives to 200,000 families in the Netherlands in a direct mail campaign, which resulted in some children suffering injuries, according to wire service reports.
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Agencies
Yankee Candle OK’s Acquisition
The Yankee Candle Co. Inc. has approved Madison Dearborn Partners LLC’s $1.7 billion acquisition of the firm.
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Agencies
Upper Deck Drafts No. 23 for Basketball Card Contest
The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck.
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Agencies
Quality, Past Experience Drives Loyalty: Roper
Quality, not price, has become a more important factor to consumers’ brand loyalty.
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Agencies
NFL Players Send Voice Messages To Show Off Sprint Handsets
Sprint is tapping into the Super Bowl to show off some of its wireless features.