Q&As
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Agencies
Search Volume, Query Revenue up in Ask.com Q4
Growth in both search volume and revenue per query contributed to a 46% year-over-year increase in Q4 2006 revenue for the media and advertising division at IAC/InterActive Corp., the parent of search engine Ask.com.
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Agencies
Southwest Airlines Lets Consumers Make Ads
Southwest Airlines is tapping into the buzz over the popularity of consumer-generated Super Bowl spots with a contest inviting customers to create an ad for the company.
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Agencies
Miller Set to Sample New Brew in Southern States
SABMiller will launch a new beer next month, debuting a product that is unique to the brewer’s portfolio.
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Agencies
Warner Bros. Classic Character Sponsors Skateboarders
Warner Bros. Consumer Products is taking its popular Speedy Gonzales character on tour with a new sport—skateboarding.
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Agencies
Stop & Shop Tailors Ads to Consumers as they Shop
Stop & Shop Supermarket Co. is testing a mix of in-store TV and radio with on-cart devices that tailor ads to shoppers while they browse the aisles.
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Agencies
GlobeDirect Alleges Former Employees Stole Trade Secrets, Clients
GlobeDirect LLC, a direct mail and marketing firm owned by Globe Newspaper Co., has filed a complaint against six former employees. The complaint alleges the employees stole work histories, customer lists and internal documents, and have enticed GlobeDirect clients to work with Kirkwood Direct.
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Agencies
Travelzoo’s Revenue, Income Up in Fourth Quarter, Year
Travelzoo, an online travel enthusiasts’ service company, generated fourth-quarter revenue of $17.7 million, up from $13.9 million a year ago. Net income jumped from $1.7 million to $4.3 million during the same period.
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Agencies
Yankee Candle Completes Merger, Will Be Delisted
The Yankee Candle Company Inc. has completed its previously announced merger with Madison Dearborn Partners LLC, a private equity firm.
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Agencies
Borders Launches Contests for Reward Members
Borders launched a contest last week, exclusive to its loyalty members, that offers a “dream” experience around what it knows best: books, music and movies.
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