Q&As
-
Agencies
Sharper Image Sales Fall in January
Sharper Image Corp. posted sales of $29 million for January, a 29% decrease from $40.7 million in the prior year.
-
Agencies
First Person: What Do “You” Want Today?
When “Time” magazine declared “You” Person of the Year 2006, it marked the official arrival of the age of consumer control. So when it comes to innovation, what do “You” want from new products?
-
Agencies
VW Puts NBA All-Stars Behind the Wheel
The NBA’s All-Stars are the best on the basketball court. But how do they do on an obstacle course?
-
Agencies
Coaches Association Signs Sampling Pact
High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.
-
Agencies
Live From Circulation Day: Hard Offers, Vouchers Growing
Magazine circulators are relying increasingly on hard offers and vouchers and self-mailers in their subscription-building mailings, said Paul Masse, vice president of account management at ParadyszMatera at the Direct Marketing Association’s Circulation Day in New York Wednesday.
-
Agencies
Identity Theft No. 1 Complaint for 2006: FTC
For the seventh year in a row, identity theft was the No. 1 consumer fraud complaint in 2006, the Federal Trade Commission announced yesterday.
-
Agencies
Search Volume, Query Revenue up in Ask.com Q4
Growth in both search volume and revenue per query contributed to a 46% year-over-year increase in Q4 2006 revenue for the media and advertising division at IAC/InterActive Corp., the parent of search engine Ask.com.
-
Agencies
Southwest Airlines Lets Consumers Make Ads
Southwest Airlines is tapping into the buzz over the popularity of consumer-generated Super Bowl spots with a contest inviting customers to create an ad for the company.
-
Agencies
Miller Set to Sample New Brew in Southern States
SABMiller will launch a new beer next month, debuting a product that is unique to the brewer’s portfolio.
-
Agencies
Warner Bros. Classic Character Sponsors Skateboarders
Warner Bros. Consumer Products is taking its popular Speedy Gonzales character on tour with a new sport—skateboarding.