Q&As
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Agencies
DM Shifts Affect ServiceMaster Operations
The ServiceMaster Co. generated $169.7 million in net income, and $3.43 billion in revenue, for fiscal 2006. But while its revenue rose from 2005’s $3.24 billion, its net income dropped from $198.9 million, in part doe to changes in its direct response marketing activities. The fiscal year ended on Dec. 31.
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Agencies
Altoids Launch Rips Valentine’s Day
Screw Valentine’s Day. Let’s eat dark chocolate Altoids.
Wm. Wrigley Jr. Co. plays the anti-Cupid with storefront sampling of new Altoids Dark Chocolate Dipped Mints. -
Agencies
Domino’s Web Site Offers Music Downloads
Domino’s is out with a new look to its Web site and free music downloads to back its new Cheesy Garlic Bread Pizza product.
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Agencies
Harry and David Reports $270.5 Million in Sales
Net direct marketing sales at Harry and David Holdings Inc. reached $270.5 million for the fiscal year second quarter that ended Dec. 30. This reflects a 4.9% increase compared to the same period last year.
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Agencies
Movies Unlimited Cobrands Catalog with Cable Network
(Multichannel Merchant) DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog. The 832-page catalog sells a broad range of discs, including classics from the ’30s, ’40s, and ’50s, rare B westerns, Japanese animation, and television shows.
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Agencies
Rainmaker Systems Reports $48.9 Million in Revenues
Rainmaker Systems Inc. has reported $48.9 million in revenues for 2006, a 52% increase over its $32.1 million in revenues reported for 2005.
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Agencies
ChoicePoint Sells Part of Data Compilation Operations
Data wholesaler ChoicePoint has sold part of its public records compilation operations, involving bankruptcy, lien and court judgment records.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Hallmark Flowers & Gifts has mailed a 16-page catalog touting a variety of flower-and-heart-based merchandise, just in time for Valentine’s Day. The catalog promises free shipping for orders placed by a certain date. Omaha Home for Boys has sent out a 6″x 11 1⁄2″ mailer that features a teddy bear on the cover, and teases the address labels freemium on the inside. The package asks the reader to return the “Valentine Wishes from My Heart” – along with a donation. And Bag, Borrow or Steal has mailed a print catalog touting its service, which allows “members” to borrow accessories and then return them.
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Agencies
Morris the Cat Gives Adoption Tour a Second Life
9Lives is revving up for the second leg of its national tour that has prompted 100,000 cat adoptions in its first five months.
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Agencies
Cartoon Network GM Out Over Stunt; Legislation Likely
The head of the Cartoon Network resigned Friday after a marketing stunt last month that caused a terrorism scare in Boston.