Potty training just got a little more animated.
Kimberly-Clark is putting trading cards of Disney characters in packages of Pull-Ups training pants.
Pull-Ups will carry Big Kids Reward Cards featuring Disney princesses and characters from Pixar’s feature film Cars.
Four Princess cards and six Cars cards appear in specially marked packages of Pull-Ups through April. A fifth design, one each for Princesses and Cars, will appear in twin-packs, with a sixth design available via mail.
All six cards will be posted for download at Pull-Ups.com in April.
The promotion serves two goals: It works as a continuity program for parents, encouraging them to stay brand loyal to Pull-Ups. It also reinforces potty training for kids, by wrapping a reward right in with the training pants.
Network
