R. L. Polk & Co. has contracted with Donnelley Marketing to overlay its commercial trucking customer file with information from Donnelley’s database of 12.8 million businesses.
Specifically, Polk will receive business names and addresses, contact names, phone numbers, number of employees, sales volume, SIC code and NAICS code.
Polk will use this data to enhance its Census 2000 fleet coding and TIP (Trucking Industry Profile) fleet and vocational coding. Polk will also be able to sell and distribute the business information throughout the commercial truck industry.
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