Just in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes.
On Super Bowl Sunday, Pizza Hut will air two new TV spots that highlight the return of its Cheesy Bites Pizza. In one ad, people hear a popping sound signaling that their favorite pie is back, and form a herd running though the streets after their favorite product. The second commercial shows the crowd running past actress and pop star Jessica Simpson, a Pizza Hut spokesperson, on a red carpet at a movie premiere.
As part of the campaign, viewers can search for a hidden code in both TV spots for a chance to win a new car, an entertainment package or a year’s worth of pizza. Once fans see a code, they can text “THEHUT” to 843488 for a chance to win.
Pizza Hut is promoting its Cheesy Bites Pizza for a limited time—$11.99 for a large one-topping pizza.
BBDO created the TV spots for Pizza Hut.
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