Pitney Bowes will vastly expand its first-ever co-op direct mail program to small businesses next year.
Following a 100,000-piece test to customers this past September, the Stamford, CT firm is expected to send a total of 720,000 mailers to executives at firms with fewer than 22 employees in March, September and November 2004.
The mailings can be targeted to a business’ number of employees, years in operation, industry category, revenue and location.
Madison Direct Marketing is implementing the program, which carries advertisements from IBM, Airborne Express, Checks Unlimited, American Express and three other companies. The package
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