Procter & Gamble will use a slate of promotions in 2004 to increase its donation to the United Negro College Fund to $1.1 million.
Cincinnati-based P&G will run a national back to school campaign using its brandSaver loyalty marketing program, will sponsor regional events, and co-sponsors An Evening of Stars—25th Anniversary Tribute to Lou Rawls airing Jan. 9-11, 2004.
A September 2004 edition of P&G’s back to school brandSaver coupon book highlights the Fund. Brands featured in the 55 million-circulation FSI will donate a portion of sales to the Fund. P-O-P supports.
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