Penney Catalog Sales Drop Nearly 30%

J. C. Penney Co. Inc., the Plano, TX-based cataloger and retailer, reported catalog sales for June of $258,000, a 29.3% decrease from $365,000 for the same five-week period last year.

For the 22 weeks ended June 30, Penney posted catalog sales of $1.4 million, a 16.2% decrease from $1.6 million during the same period in 2000.

The company attributed these results to later-than-usual distribution of its Fall/Winter big book and overall weak consumer demand.

Total company sales declined by 0.08% to $2,770 million during the five weeks that ended on June 30. And there was a 0.2% drop in sales for the 22-week period.