Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

Everyone in your company should be able to tell your brand story. Here's five tips to help them share a consistent message.

The cannabis industry is censored by most major advertising channels. Getting back to the basics can build those audiences.

Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try its dastardly chip.

Anna Squibb, senior manager of integrated marketing communications, dairy foods, Land O’Lakes takes us behind the scenes.

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

An employee-focused campaign centered on TV and digital is helping electric utility FirstEnergy improve brand perception and engagement.

Looking to improve your B2B video marketing strategy? Here’s six tips for creating a better video strategy to convert viewers into buyers.