Success in Take 1 doesn't always equate to success in Take 2. Here's how Santa Margherita winery plans to pull off its latest summer tour.

Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.

CM Weekly June 16, 2019 Welcome to Father's Day weekend! (Check out our round-up of the best activations honoring dads.) Grab a snack, because our line-up this week might make you hungry. After a 10-year hiatus from marketing investments, Hickory Farms is powering up a year-round digital strategy that’s driving impressive eight percent YOY growth. CMO…

Execs from top B2B firms like ingredients manufacturer Univar and component provider Molex discuss the impact of agility and metrics on their organizations.

For AT&T Business, 5G is the next big thing, and it is using content featuring everything from medical centers to Batman to bring the tech alive.

Craft brewers operating in states where marijuana is legal are marketing their brews with bold ads that push the boundaries of the crossover between beer and legal weed.

From Allstate to Betty Crocker to Arby's, read about the brands that created campaigns that drew incredible viral sharing.

Who says financial marketing can't be fun? TD Bank's Arianna Orpello shares the localized strategy behind the "Unexpectedly Human" campaign.

With modern digital platforms, SMBs can use video to increase sales and brand awareness. But how do you accomplish this without breaking the bank?

IMAX got laser targeted with its social media platform strategy focusing on just Instagram stories to drive unprecedented growth in followers.