Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.

CM Weekly To ensure delivery to your inbox, add us to your address book. After December 31, 2019, you may not receive this newsletter from us unless you add us to your safe sender's list. May 3, 2020 We learned a new term this week: COVIDwashing. Sound like a bad thing? It is. The expression…

Airbnb stepped up its virtual engagement by converting its live experiences platform into an online portal.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

CM Weekly February 2, 2020 It’s game day, folks—for football fans and brands. As millions of viewers tune in to today’s Super Bowl competition, all eyes are on the brands behind those 30-second spots. But for many of them, the storytelling lives beyond the confines of a commercial. Promotion for the campaigns started long before…

Planters, Olay and Volvo have engaged consumers ahead of the big game with social media campaigns and other promotions.

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

Crafting engaging content through brand communications will remain top of mind for marketers this year.

Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.