We spoke with Qualcomm SVP and CMO Don McGuire about the brand's ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.

CM Weekly October 3, 2021 Customer service technology is a critical software priority for 2021, according to a recent survey of global software decision-makers from Forrester Analytics. But the pandemic has shed light on the extent to which these digital channels, which have become increasingly important for remote customer service operations, are not seamlessly integrated across companies.…

CM Weekly September 24, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand's new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

Amazon Prime Video & Studios Global CMO Ukonwa Ojo talks inclusive creativity at the Forbes 2021 CMO Summit.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.

SAP’s digital video series showcases companies’ efforts--beyond its own--regarding environmental sustainability and social issues.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.