Search Results For: pop-up
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Acquisition
Fruit of the Loom Tricks Shoppers at Pop-Up Shop
Fruit of the loom opened a pop-up shop under the faux name Früt to show customers that’s its underwear really are chic.
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Acquisition
Arizona Iced Tea Brothers Talk NYC Pop-Up Shop
Arizona Iced Tea Arizona Beverages owners and brothers chat about
the pop-up retail shop opened to celebrate its 25th anniversary. -
Acquisition
Zagat Pop-Up Shop Serves Tiny Morsels of Food
Zagat’s “Tiny Café” pop-up shop offered samples of mini morsels of foods served by some of New York City’s finest restaurants.
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Acquisition
Facebook Opens Pop-Up Shops in Macy’s
Some 100 brands are the stars of Facebook’s Holiday pop-up shops.
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Technology
The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales
Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.
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Acquisition
From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment
Strategies to drive sales and marketing alignment in your organization.
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CM Weekly 3.15.24
CM Weekly March 17, 2024 Don Julio Tequila is developing an app for the Apple Vision Pro, launching this spring, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. Just a small portion of the public has the $3,500-device on hand, of course. But leading with high-tech consumer experiences was […]
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Digital
Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers
We spoke with H&R Block’s Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.
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Demand Gen
How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content
Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?
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MarTech
How to Evaluate GenAI Tools: Considerations for Marketers
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.