CM Weekly July 25, 2021 The social commerce market in the U.S. will rise by 35.8 percent in 2021 to $36.62 billion, according to an eMarketer forecast. Moreover, about half of users ages 18 to 34 are expected to make at least one purchase via social platforms this year. That’s compelling data for marketers to…
Zenni is investing in OOH marketing once again, with billboards, pop-ups and social media tie-ins.
How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.
Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
CM Weekly April 4, 2021 If B2B organizations have not hired “hybrid” sales reps yet, they probably will be doing so soon—or risk falling behind the competition, according to a recent McKinsey & Company report. And that hybrid model extends to marketing as well. We look at B2B decision makers’ evolving preferences when interacting with…
A recent New York City pop-up from French’s mustard that complied with local dining restrictions and social distancing rules without compromising on design, engagement, creativity...or taste.
When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.
CM Weekly March 18, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…
If you’ve managed to score an invite to the club, here are a few tips for tackling the new social craze.
