Search Results for: pop-up
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B-to-C Events
Claw Machines
There are some activities that stand the test of time, but are often reimagined and emerge in unexpected spaces. And if there’s one experience most audiences can relate to, at any age, and in any space, it’s the claw machine. This year, brands are thinking outside the (glass) box to incorporate this arcade staple into […]
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Campaigns
Coachella Marketing Roundup: 21 Brand Experiences
How 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more.
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B-to-C Events
How Long-haul Touring is Reshaping Crown Royal’s Experiential Portfolio
The Crown Royal Rig is the anchor of Crown Royal’s experiential strategy as it grows partnerships with properties like NFL and Houston Rodeo. Hadley Schafer, vp of Crown Royal at Diageo, talks big rigs, the brand’s purple motif and connecting with the heartland.
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B-to-B Events
AAD 2025: How a Nostalgic Newsstand and Night Market Gave Neutrogena an Edge with Dermatologists
Science and beauty have always been at the foundation of Neutrogena’s brand, and at this year’s American Academy of Dermatology (AAD) Annual Meeting (the world’s largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment. In partnership with AIRE Health, and as part of a […]
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B-to-C Events
An All-New Series: The Brief, Live! News and Trends Commentary
The editors of event marketer recap the top experiential trends and ideas from the month…
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Cynopsis: Sports
Cynopsis Sports 4/29/25: BIG3 adds VICE Sports to their season eight media lineup
Tuesday April 29, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. PLAY BALL! BIG3 has added the newly launched VICE Sports to their season eight media lineup. VICE Sports will receive 14 live hours of BIG3 games and join CBS as the distributors for the BIG3’s summer slate […]
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B-to-C Events
The Brief: Daisy Gardens and Backseat Dining
This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”
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B-to-C Events
Deli Vibes
What’s old is new again as consumers eat up tasty new takes on nostalgia marketing and flock to pop-up bodegas and delis that transform non-endemic products into corner store fare. Ahhhh, the corner deli. Whether you grew up with one on your block or just coveted bodega culture on TV, the convenience store is an […]
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B-to-C Events
Five Exhibit Trends from the 125th New York International Auto Show
The New York International Auto Show (NYIAS) celebrated its 125th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the show’s milestone. From April 18-27, hundreds of thousands of car buffs descended on New York City’s Javits Center to explore the exhibits, interact with their favorite […]
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B-to-C Events
Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A.
Celebrating 40 years, WSS is known as “your neighborhood shoe store” in Los Angeles, and for its first off-site activation, the Foot Locker-owned shoe retailer went into the community to meet its customers where they are with a pop-up rooted in Latino culture and authenticity. For the relaunch of adidas’ Superstar shoe, WSS partnered with […]