TACODA Systems Inc. has formed TACODA Audience Networks, a behaviorally targeted online advertising network comprised of 800 individual Web sites that reach 60 million unique online visitors.
Information about self-reported interests and online behavior will be used to deliver messages to clusters of online consumers. The ads will target anonymous audience segments based on common interests.
The network is estimated to reach 45% of the U.S. Internet audience. Web sites participate by providing information about online visitors or running advertisements. Compensation will be given to Web sites when their information is used to target ads elsewhere on the network.
