[Catalog Age] A full 98% of online merchants anticipate sales growth this holiday season. What’s more, 32% of consumers plan to do more of their holiday shopping online this year than last year, according to a Shop.org/BizRate.com holiday survey.
The survey also shows that 53% of those who shop online planned to begin in early October, even though 53% of the Internet merchants said they would begin holiday promotions after Halloween. Just 14% of online merchants have already launched their holiday promotions.
The poll also shows that 89% of consumers will use the Internet to comparison-shop, 86% to research gifts, 74% to buy gifts and 53% to buy gifts for themselves.
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