Office Depot will sponsor Roush Racing’s No. 99 Office Depot Ford Taurus driven by Carl Edwards in the 2005 NASCAR NEXTEL Cup race season. The sponsorship comes on the heels of Office Depot’s new multi-year agreement with NASCAR to become the sport’s first-ever Official Office Products Partner.
Beginning with the Daytona 500 next month, Office Depot will be the primary sponsor of the No. 99 car for a minimum of eight races and an associate sponsor for the remaining races in the season. The Office Depot paint scheme will be featured for the Daytona, Darlington, Chicago, California, Atlanta, Homestead, Texas and Bristol races.
Office Depot introduced its new multi-year agreement with NASCAR as the company’s primary national sponsorship platform. Activation plans include a large-scale national promotion, advertising campaign, merchandising, signage and sales events.
In addition, Office Depot will utilize the proprietary tagline “Where NASCAR Stops for Office Products” in the company’s more than 900 retail stores and online.
In addition, Office Depot plans to launch a national advertising campaign featuring Carl Edwards and the No. 99 Office Depot Ford Taurus. The company will also support an upcoming NASCAR diversity initiative, as NASCAR is the fastest-growing sport among African-Americans and Hispanics, according to independent research.
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