Nonprofits Turn to Alternative Channels After Postal Rate Hike

The recent postal rate increase has significantly hurt nonprofit organizations, driving many away from the mail and into alternative channels such as e-mail.

The increases have also hurt the delivery of programs at a time when many nonprofits have been called upon to provide additional services following the Sept. 11 terrorist attacks, according to a DMA study of its nonprofit membership.

Based on an index of 0 to 100, with 100 being significantly positive, the June 30 rate change was rated 39 for fundraising and existing donors, 26 for fundraising from new donors and a