In his 105th posting at the BiggerPockets real estate blog, Jason Hanson takes 531 words to tell us that a direct mail generated lead is worth more than an Internet generated lead (because a mail lead is more likely to lead to a deal). (Readers can find his post here: http://www.biggerpockets.com/renewsblog/2010/06/05/why-you-should-do-almost-zero-internet-marketing)
No argument here.
But the headline for his piece reads: Why You Should Do Almost ZERO Internet Marketing