Nielsen Reaches Merger Agreement With NetRatings

Nielsen Co. and NetRatings Inc. have reached a merger agreement that’s expected to become finalized in the second quarter.

Nielsen already owned 60% of NetRatings and it has agreed to pay approximately $327 million to acquire the remaining stock shares.

The NetRatings board of directors has approved the merger agreement, following the unanimous recommendation and approval of a special independent committee of board directors.