Nickelodeon Consumer Products plans to introduce a lifestyle brand for tween girls exclusively at Kohl’s Department Stores next July.
The brand, everGirl, targets girls ages eight to 14 and integrates a Web site, pop music and a customized line of apparel and accessories.
The brand kicks off with an interactive Web site, www.everGirl.com, launching in January. The site allows girls to participate in activities, projects and games. The site will also introduce the animated everGirl characters, four ethnically diverse girls with a variety of interests and concerns.
In March, an everGirl song will be released on the all-girl band PLAY’s new CD, along with a music video.
In July, Kohl’s will launch nationwide the line of everGirl apparel and accessories complete with branded hangtags in conjunction with the back-to-school season.
EverGirl is supported by 20 licensees with products ranging from games, cosmetics, school supplies and home decorating accessories rolling out for Holiday 2004.
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