Nextel Chooses TBWA/Chiat/Day New York as Promo Agency

Nextel Communications Inc. has named TBWA/Chiat/Day New York as its brand and promotions agency replacing Mullen, Wenham, MA.

It awarded its direct marketing responsibilities to TEQUILA/New York, TBWA’s marketing services network.

TBWA/Chiat/Day is part of TBWA//Worldwide, and is a member of the Omnicom network of agencies.