Newsletters

Sponsored by: 1 Branding/Marketing Verizon Kicks of FIFA World Cup Sponsorship With Launch of 'Ultimate Access' Rewards The telecommunications company launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham. READ FULL STORY 2 B-to-C Events CeraVe Marketing VP on Scoring Multiyear […]

Sponsored by: The 2026 FIFA World Cup won’t take place until next summer, but official ticket sales have already begun—and so has the marketing surrounding the massive global tentpole. Verizon, for one, kicked off its telecommunications sponsorship of the tournament earlier this week and will be ramping up activations leading into the event next year, […]

Sponsored by: 1 Branding/Marketing Dollar Shave Club Taps Real Men for ‘Edgy’ Campaign Creative in New Razor Launch Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output includes taglines ‘Sharp AF’ and ‘Me Shave.’ Here's a look at the unconventional advertising approach. READ FULL […]

Sponsored by: To get back to its “no-B.S.-essence,” Dollar Shave Club invited 23 male customers on a three-day retreat full of “adventure and foolishness,” where the group — cheekily dubbed The Order of the Blade — wielded T-shirt cannons, tried out stilt walkers and snacked on French fries day and night. Most importantly, the men […]

Sponsored by: 1 Shopper/Retail How Target Is Revamping its Search Strategy At Shoptalk Fall, Target’s VP discussed how the mass merchant is overhauling its on-site search technology so it can understand long queries, traditional keyword searches and interact with outside AI agents. READ FULL STORY 2 AI G2, Notion, Deloitte: AI Insights from B2B CMOs […]

Sponsored by: As buyers increasingly turn to large language models for product research, B2B marketing strategies must evolve to accommodate for this shift, according to a panel of CMOs speaking at HubSpot’s INBOUND conference earlier this month. Chief marketers from G2, Notion and Deloitte—companies at the forefront of the AI marketing revolution—emphasized the importance of […]

Sponsored by: 1 Branding/Marketing Dude Wipes CMO on Experiential Marketing and Potty Humor Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign. READ FULL STORY 2 Branding/Marketing Carhartt’s Marketing Commits to Core Audience of Skilled Laborers The brand’s new […]

Sponsored by: Dude Wipes is on track for a 45% sales increase in 2025, following 13 years of steady growth. CMO Ryan Meegan attributes the flushable wipes’ success to a loyal customer base, wide channel distribution and multiple SKUs across its 30,000 retail shops—plus a healthy dose of the cheeky bathroom humor its known for. […]

Sponsored by: 1 Acquisition Marketers on Fire: Archer's VP of Marketing Dishes on Meaty Sales Uptick and First Brand Campaign After a 90% surge in sales, meat stick brand Country Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares the details of Archer’s marketing journey. READ […]

Sponsored by: For meat stick and jerky brand Archer, the time was ripe for its first brand marketing campaign in its dozen-plus years of history. And thanks to a few years of exceptional growth—sales increased 90% year-over-year in 2024—it had the budget to afford it. Andrew Thomas, Vice President of Marketing at Archer, shares the […]