Branding/Marketing
Brands on Fire: Oura Ring CMO on Ceramic Collection, Gen Z Marketing and Retail Partnerships
Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device — that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details. READ FULL STORY

Campaigns
White Claw Sells Insulting Merchandise For Holiday Campaign
Hard seltzer beverage brand White Claw hired comedy trio Please Don’t Destroy for its holiday campaign centered on roasting friends and hosting merchandise. CM retail has the story. READ FULL STORY

Pop-Ups
QVC Showcases its Breadth of Product with Holiday Pop-Up
TV and online retailer QVC hosts a two-day pop-up store in New York City to increase awareness for its brand in person and on TikTok. QVC's Chief Merchandising Officer outlines the benefits that a pop-up activation can provide a retailer. READ FULL STORY

Branding/Marketing
Harris Poll: Marketers Must Combat Algorithmic Sameness and Appeal to a Lottery Mindset
According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent digital media and social algorithms, and cater to a public that has adopted a lottery mindset. READ FULL STORY

Research
Digital Trends Report: The Tech Set to Influence the Sports and Media Landscape
Sports marketing agency IMG has released its eighth annual Digital Trends Report, highlighting the technologies and innovations set to influence the sports and media landscape over the coming year. Ashley Shaner, IMG’s Vice President of Strategy & Operations for Digital, shares key insights. READ FULL STORY

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