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Awards
Chief Marketer Unveils the 2026 Top Marketers of the Year
We've announced the 2026 Marketers of the Year, a list of innovative leaders from Bose, Meta, YouTube, H&R Block, Oura, G2 and others. Read about their accomplishments and what inspires them about the world of marketing today. READ FULL STORY

Campaigns
Patreon Pushes Content Subscriptions in Lieu of Gift Cards for Last-minute Holiday Shoppers
Since November 2024, revenue from gifts has increased 250% at Patreon. The platform's Marketing SVP Mike McGarry discusses the brand’s marketing point-of-view and holiday campaign. READ FULL STORY

AI
Survey: B2B Tech Firms Race to Keep Up with AEO, More-Agile Competitors
When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race where the rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a report from comms agency 3Thinkrs based on a survey of 400 B2B tech CMOs in the U.S. and U.K. READ FULL STORY

Campaigns
White Claw Sells Cheeky 'Roast' Merch For Holiday Campaign
Hard seltzer beverage brand White Claw hired comedy trio "Please Don’t Destroy" for its holiday campaign centered on roasting friends and hosting merchandise. READ FULL STORY

Branding/Marketing
Harris Poll: Marketers Must Combat Algorithmic Sameness and Appeal to a Lottery Mindset
According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent digital media and social algorithms, and cater to a public that has adopted a lottery mindset. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Danielle Sikes for advertising and lead gen opportunities.