Branding/Marketing
Stitch Fix CMO on its Rebrand, Influencer Marketing and More AI Tools
Stitch Fix is more than a year into its rebrand, which positions the apparel retailer as ‘empathetic’ to shopping frustration. CMO Debbie Woloshin discusses the elements of the rebrand and myriad changes the company has undergone since its 2011 launch. READ FULL STORY

Digital Feature
New Snipes Loyalty Program Touts Cash Back
Shoe retail chain Snipes aims to increase purchase frequency with its new loyalty program Snipes Reserve. Read how the company is implementing the program and communicating to customers. READ FULL STORY

AI
Why Agentic AI Is Causing Customers to Expect More and Tolerate Less
As AI takes over more of the customer experience landscape, replacing long hold times with immediate responses, customers are beginning to expect instant solutions across the board. READ FULL STORY

Branding/Marketing
Nate's Honey Leans Into Lipton Tea Collab, Targeting Runners and Social Listening
While sales of honey grew nearly 6% over the past year, lack of awareness of its versatility and wellness benefits is preventing even more growth, according to Nate’s Honey's top marketer. So it turned to collabs to get the word out. READ FULL STORY

B-to-C Events
BravoCon 2025’s Brand Partners Help Deliver the Ultimate Fan Experience
NBCUniversal brought back BravoCon this year after skipping the event in 2024. With four jam-packed days of live events featuring more than 150 Bravolebrities, it provided ways for brand partners to participate in the fan experience beyond the expected ad placements. READ FULL STORY

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