Social
Social, BNPL Apps Rival Search Engines for Product Discovery
Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.” READ FULL STORY

Digital
Chase Media Solutions Courts Advertisers Through Consumer Purchasing Patterns and Personalization
Retail media is growing at a fast clip, with ad spend to grow nearly 20% in 2025 and to account for one in five of digital ad dollars this year. Chase Media wants in on this action. READ FULL STORY

AI
Countering a Deepfake Attack: Three Best Practices for Marketers
More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow. READ FULL STORY

Branding/Marketing
HBO and Diageo 'Sip Into The White Lotus' With Social Content, Custom Cocktails and Watch Parties
Ahead of the season three premiere of HBO's “The White Lotus” on Feb. 16, the network leaned into multiple brand partnerships to help expand its audience. READ FULL STORY

Campaigns
Aspercreme CMO on Myth-Busting ‘Act Your Age’ Campaign Targeting Boomers
“Act your age” is an admonishment typically meant to encourage "age-appropriate" behavior. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers. READ FULL STORY

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